brand-strategy-framework

Brand Strategy Introduction

Before we start, these are the stages which a brand has to go though before entering to the market:

1. Conducting research
2. Clarifying strategy
3. Designing identity
4. Creating touchpoints
5. Managing assets

Framework Overview

This Branding Framework is a reference guide focused on scaffolding a solid foundation for building scalable brand identities. By referencing this brand framework we can make sure that all audience communications and messages are supported by, and evolved from, a set of brand values that make up our brand’s personality. A well defined brand strategy can help position an organisation against its competitors, find a niche in the market and influence perceptions customers have.

Foundation

1. Introduction
2. Purpose
3. Target Audience
4. Brand Identity
5. Differenciation

Strategy

1. Introduction
2. Prerequisites
3. Vision
4. Mission
5. Values
6. Personality
7. Voice
8. Tone
9. Value Proposition
10. Tagline
11. Messaging
12. Positioning
13. Metrix

Visual Identity

1. Introduction
2. Logotype
3. Colors

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