A vision statement is a business document that states the current and future objectives of an organization. A company’s vision must align with its mission, strategic planning, culture, and core values.
Clearly identifying the problem or insufficiency your organization is responding to helps focus every action you take to ensure you’re staying on track for success.
How Does it affect the individuals in an industry or the whole environment? Why should it be addressed now and who are we addressing it to.
Finding what’s achievable and rooting for it will keep the organization on track to success.
This can be the best-case scenario, making it abstract and challenging.
How will the organization’s success reflect on its society and how would things be different.
Working on something achievable and obtainable will challenge people in the organization.
customer-centric, warmth, self-organized, inspire.
Amazon: “Our vision is to be earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.”
Ben & Jerry’s: “Making the best ice cream in the nicest possible way.” Caterpillar: “Our vision is a world in which all people’s basic needs – such as shelter, clean water, sanitation, food, and reliable power – are fulfilled in an environmentally sustainable way, and a company that improves the quality of the environment and the communities where we live and work.”
Cradles to Crayons: “Provides children from birth through age 12, living in homeless or low-income situations, with the essential items they need to thrive – at home, at school, and at play.”
Google: “To provide access to the world’s information in one click.”
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