brand-strategy-framework
Logotype
A logotype is a word or words in a determine font, which may be standard, modified, or entirely redrawn. Logotypes need to be not only distinctive, but durable and sustainable. Legibility at various scales and in a range of media is imperative, whether a logotype is silk-screened on the side of a ballpoint pen or illuminated in an external sign twenty stories off the ground.
Implementation Structure
