“If you are always trying to be normal, you will never know how amazing you can be.” - Maya Angelou
Brand personality comes down to choosing a side,
“Design is like war, not everyone will be happy when it’s over”
Imagine a game declared as a draw, it wouldn’t be interesting so is brand personality. Brand personality is about forming a Tribe.
Even if people loves or hates you they will still talk about you, but they would not if they didn’t notice you.
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