brand-strategy-framework
Positioning
Positioning is a process to identify what boldly differentiates a brand in the mind of a customer. Customers are overwhelmed with choices. Positioning has the potential to create new openings in an oversaturated, continually changing marketplace. Effective brand positioning can extent to which a brand is perceived as favourable, different, and credible in consumers minds. Simply put it’s about identifing the GAP in the market.
01. Positioning Strategy
- Customer Service Positioning Strategy
- Convenience-Based Positioning Strategy
- Price-Based Positioning Strategy
- Quality-Based Positioning Strategy
- Differentiation Strategy
02. The Onlyness statement?
Our
offeringis the onlycatagroythatbenefit.
03. What do you want your customers to think when they think of your brand?
An adjective or a word describing the first expression.
04. How are we different from our competitors?
One single point that makes their product or service different from the rest.
05. Unique Selling Proposition?
We offer PRODUCT/SERVICE for TARGET MARKET to VALUE PROPOSITION.
Unlike THE ALTERNATIVE, we KEY DIFFERENTIATOR.
Examples
We offer water bottles for hikers to stay hydrated, while reducing their carbon footprint. Unlike other water bottle brands, we plant a tree for every bottle you buy.
<- Previous Page | Next Page ->